Bloomberg Law
Aug. 21, 2023, 5:38 PM

YouTube and Universal Music Join Forces to Address AI Threat

Charlotte Hughes-Morgan

YouTube is partnering with Universal Music Group and a number of artists including singer Rosanne Cash and producer Don Was to experiment with artificial intelligence in the music business.

The newly formed Music AI Incubator, which includes other partners like rapper Yo Gatti and the estate of singer Frank Sinatra, will explore and offer feedback on AI-related tools with the goal of getting more artists involved with the technology, Universal Chief Executive Officer Lucian Grange said in a blog post on Monday.

YouTube CEO Neal Molan underscored in his own post that the streaming video giant intends to enforce copyrights ...

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