Bloomberg Law
Aug. 3, 2023, 6:45 PM

Prime Hydration Sports Drinks Targeted in PFAS False-Ad Suit

Julie Steinberg
Julie Steinberg
Reporter

Sports drink maker Prime Hydration LLC was hit with a proposed class suit alleging it deceptively markets a hydration product containing PFAS as healthful.

The lawsuit in the US District Court for the Northern District of California joins a growing number of consumer suits over PFAS in various types of products, including clothing and cosmetics.

Prime Hydration Grape Sports Drink is prominently labeled and marketed as a product with antioxidants, electrolytes, and vitamins to “refresh, replenish, and refuel,” California resident Elizabeth Castillo alleges.

Consumers wouldn’t suspect the product has anything harmful, yet independent testing revealed that the sports drink contains ...

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